Empowerment of Creative Traders Field at Manado City

Purpose: The research purpose is to describe and explain the empowerment process by education, training, technical guidance, capitalizing, location/business facilities, legalism/business permit, partnership, business organization. Using of method for was qualitative phenomenologic. Theoretical Framework: information data were collected observation, interview, documentation. Data resources gotten snowball method. Design/Methodology/Approach: Researcher became a field creative trader 4 months made Participative Observation on 2012. Findings: conclusion, that government empower people through conditional programs, it means program becomes conditions other than impacted achieve implementation continuously consistently, also result traders had orientation entrepreneurship, stand ownfeeds, creative. Research Practical Social Implications: providing capital assistance government's attempt prevent from borrowing loan sharks. For this reason, provides in form conditions, so can become recipients aid funds directly or institutions guarantee small medium enterprises (banks). Originality/Value: Empowerment effort small-scale economic who are still classified as poor people. has developed an work includes things needed welfare traders.